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TRUE FAN

The culture you wear. Limited-edition merchandise and exclusive digital moments from the artists and athletes you love.

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© 2026 TRUE FAN. All rights reserved. A Dirty Bucks company.

Wear · Unlock · Collect

How it works

A physical piece. A digital moment. Here is how every TRUE FAN drop comes to life.

Three steps

01

Wear it

A limited release made to represent your favorite talent.

02

Unlock it

Scan or redeem your item to access exclusive content.

03

Collect it

Keep a numbered digital collectible tied to the drop.

Questions

Where do I find my unlock code?

Every Wear + Unlock piece ships with a numbered code on its hangtag. We also email your codes the moment your order is confirmed.

Can I use a code more than once?

Each code unlocks once. After you claim it, you can re-open your content any time from the same browser, or from your account if you were signed in.

What is the numbered collectible?

Each drop has a fixed edition size. Your code is tied to one edition number — like #0427 of 500 — that is yours to keep.

Do I need an account to buy?

No. Checkout as a guest with Stripe. Create an account to see all your orders and collectibles in one place.

Unlock a codeShop the drops